Working Parent

Swearing On Your Blog Is Not Bad For Business

“Brands wont work with you if you swear on your blog.” 

I’ve been hearing this shit for near on eighteen months now and I’m here to tell you that this categorically isn’t true. It is not a black and white fact, that swearing on your blog is bad for business.

This blog is full of swear words, because my head is full of fucks. It’s just the way I am. And because I write the way I am, the fucks and shits – well they get out. They get out all over the shop.

But none of those fucks have stopped me getting work through this blog. I have not been put on a universal filth-pot black list.

Why? Because that list doesn’t exist.

I work with brands and I get paid. Even regaling the nation with tales of calling my husband a cunt, didn’t seem to stem the steady trickle of opportunities heading my way.

Case In Point

When I wrote this  post : I Don’t Mind That My Three Year Old isn’t Potty Trained, So Why Do You?, it contained several instances of the word ‘shit’. It got picked up my Mumsnet as Blog Of The Day and subsequently a well known PR company. They then asked me to write on a paid Andrex campaign, to do with potty training.

A couple of shits here and there didn’t even touch the sides. No one spat out their coffee and branded me an uneducated hoodlum.

Now don’t get me wrong, I’m not claiming that the paid opportunities heading my way are relentless. I am not sifting through a sea of people falling over themselves to work with me. But all things considered I do quite well. I do get offered consistent, well paid work in spite of my high levels of profanity.

Or is it actually because of the profanity?

After all, this blog would not be this blog if I didn’t swear. Because if I didn’t swear, it wouldn’t be authentic. It wouldn’t be relate-able. It would be censored in the worst way, because I would be constantly second guessing myself.

Brands will work with me, brands mostly request to work with me.

Now For Some Dick Head Name Dropping

I’ve re-written this part here several times. It’s hard not to sound like a dick when ‘name dropping’ brands you have worked with. So I’m not going to be a knob and do that, I’ll just pop a couple of links in here – in case you want examples. Just to prove the point I’m trying to make.

One, Two, Three, Four, Five

There are others but these are the ones I’ve particularly enjoyed.

And Now For The Truth

The truth is, just like there are people who don’t like swearing, there will be brands who don’t as well. There will be companies, big brands that I will never get to work with, because of my inclination towards the word fuck. This is the truth, I know it.

But guess what folks?!

There are shit loads of brands! Truck loads.  And for every ten brands that you can’t work with, there are 50 gazillion you could. Potentially. Now and in the future.

And you have to ask yourself –  how many brands can you work with anyway? How much time do you have? Do you even want to work with loads of brands?

I know I don’t.

I don’t want this site to be full to the brim with adverts and reviews. I’d like to work with some brands. Some good brands, ones I like. And then I want to write blog posts or make crappy YouTube Videos with my kid.  Exactly the way I want to.

I don’t want to work with all the brands, all the time – at the cost of writing and especially not at the cost of swearing.

So if swearing when you write comes naturally to you, if it just feels right. Don’t believe them when they say Mummy Bloggers shouldn’t swear. Don’t believe them when they say that brands won’t work with you.

They don’t know what the fuck they are talking about.

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  1. Fantastic post. I think there is so much pressure to be ‘well spoken’ and ‘well mannered’ It’s bull! No one speaks like that in the real world. My Blog is also full of quite a few swear words, especially when I am having a rant!

  2. […] love everything you do, all the time. Some of my posts simply aren’t relevant to you, especially the ones about blogging. And others might not be to your taste (the ones with all the shits and fanny’s) […]

  3. I bloody love your writing style and I actually believe that the profanity is what helps… You are real and telling it exactly how it is with no sugar coating.
    I’ve been known to drop the F bomb… But not frequently but that’s because of my style of writing… I try and educate adding a slice of humour… If I was going for a ranty blog then I’m sure there would be a few more curse words haha xxx

  4. As my 13 year old reads my blog, the swearing is at a minimum but I do swear when she isn’t there. Swearing is a bit like salt – just the right amount is prefect, too much or too little is not so good.

    Brands want authenticity – for some that means swearing while for others it’s a no no. But would you want to work with the ones that either insisted on more or less swears if that wasn’t you?!

    Thank you for the thought provoking laugh. Hope all is well

  5. I love a good cruse word here and there! #StayClassyMama

  6. If I had to guess, I’d say that brands want to work with bloggers who are authentic, which is most certainly you! Keep being exactly who you are. That’s what keeps people coming back to you! #StayClassyMama

  7. This post is like one big f*** you. I like your tenacity, and it’s always inspiring to read about bloggers who are making their ramblings and opinions pay. #StayClassyMama

  8. haha love this, sometimes a shit or a fuck is needed to make a sentence really sparkle #stayclassymama

  9. Great post.I hear you completely.My husband doesn’t like that I swear on my blog but it’s how I think so I have to write it or my blog will be pants.#Fridayfrolics

  10. Thank god swearing doesn’t wrote you off because my word count would be halved if the works “fuck” “shit” and “bollocks” weren’t in there 😂 #stayclassymama

  11. Fuck Yes! I have such a potty mouth and its now got to the point where my initial “ill never swear infront of my kids” ended up with a nickname or as i call it a term of endearment for Ben – affectionately known as shitface. Just because he can be a right fucker at times. I’ve started to swear in my comments to people – not at them – just a “hell fuck yes” kind of comment. those are people who i know read my blogs and know im an honest kind of person who tells it how it is.
    If that means brands wont work with me; then so be it. I just may need to push my 5 year goal back to 10 if it gets too bad! though the C-bomb has yet to be written. I’m not brave enough yet!!! #stayclassymama

  12. Haha I love this, and it’s so true. I don’t actually swear, on my blog or in real life. I don’t know why, I just never have, something everyone I meet always comments on, so if I started swearing on my blog it would be SO weird!! If you want to swear, swear. If you don’t, don’t. Your blog, your rules! #stayclassymama

  13. YES! I swear in every single one of my posts. Even freelance posts. It’s how I talk, so it’s how I write. Take it or leave it.
    Great post.

  14. Sarah - mud cakes and wine says:

    Do you know I had not even thought about it. Also you have to be you when writhing with brands not posting a totally diffent style. Great read #stayclassymama

  15. I probably swear in every single post at some point. It’s only when freelance jobs tell me to ease up on the cursing that I stop.

    Even then it slips in there…

  16. This is great. I agree that you need to be authentically you. Writing in a way that doesn’t flow is not fun or easy. Good for you for just being you. That’s what brands respond to more than anything. Keep writing, and using those fucks!


  17. Amen! My blog is full of swears and I’m totally okay with that. Not that I’m trying to work with loads of brands or anything, but I suspect any brand that really had an issue with the odd f-bomb probably isn’t a brand I’d want to work with in the first place. #StayClassyMama

  18. The ‘universal filth-pot black list’ sounds like an excellent idea. I’m thinking a rating system, mild-severe so that brands can tell how many fucks and shits or darn its to expect, perhaps a top 100, some swearers of the week? Yeah? I’ll get right on it, when I start giving a – whats the word? – monkeys! Haha. #StayClassyMama

  19. I totally agree. Whilst I don’t swear out loud (or on my blog) as much as I may have done before my daughter started COPYING EVERYTHING THAT I SAY, it’s all still in my head. And you can bet your ass it’s in the head of the person at the brand that’s responsible for blogger outreach! Thanks for making it officially OK 😉 #stayclassymama

  20. LOVE! Fave line – “I don’t want to work with all the brands, all the time – at the cost of writing and especially not at the cost of swearing.” This is exactly how I feel. Fuck it I say (ooh that felt good 😉 ) #stayclassymama

  21. Fucking love this! I do love sweary people. And sweary blogs. #stayclassymama

  22. This post is everything. A’fucking’men. 🙂

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